Our Team


Athletes of all levels and ages need unique exercises that feed into the skill requirements of their sport. Training these athletes takes more than memorizing and reproducing fad drills. SMS Trainers have a full understanding of the science, training philosophy, exercise methodology, error detection and athletic mechanics required to build more talented athletes. With this specialized knowledge, our trainers are in a powerful position to impact athletes in a positive and rewarding fashion.

“Life is 10 percent what happens to you, 90 percent how you react.”
– Charles Swindoll

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Aja Parham


Founder, Director and Head Trainer

As a professional basketball player in the WNBA/Europe, Aja has been able to experience firsthand the greatness of sport. It has taught her valuable lessons about success. Her love for sport, combined with over 10 years experience as a sports performance/fitness trainer, developed a clear passion: Create an environment where athletes of all ages, sports, and performance levels have a place to sharpen their athletic acumen and foster a healthy existence. For her that healthy existence equals a healthy body, healthy mind, and healthy spirit.

“Don’t worry if you’re making waves by being yourself.
The moon does it all the time”
– Scott Stabile

Kat Hollis


Business Manager

Katherine came on board in 2013 and gently wrangled the business side of SportsMindset away from Aja so she could focus on what she does best. An athlete herself, Kat is a netballer at heart, captaining the Territory Storm in the Australian Netball League but also taking to the darkside and suiting up on the basketball court. She is passionate about the role sport plays in affording people opportunities not otherwise available, and a strong advocate for improved service delivery in Indigenous communities.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
– Aristotle

Brooke Queenan

Finance Advisor

Brooke is executive member of SportsMindset providing advice and guidance on our financial and business operations. After finding great success on and off the court at Boston College and as a professional basketball player in the WNBA and Europe, Brooke has used her Economics degree to pursue interests in finance and investment. Along with her position at SMS, she is a life and health licensed associate at World Financial Group and a successful real estate investor.

“Life is 10 percent what happens to you, 90 percent how you react.”
– Charles Swindoll

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TJ Diop


SMS Trainer

Tidjane is one of our valuable SMS Outreach Trainers and he shares this message.
“Sport has afforded me much of what I have today.  As a Basketball player, the game has allowed me to get an education, travel many places and prepare me for life. A lot of what you face on the court can be directly correlated to situations in real life – it is how you react to those situations that determines your character. Getting out and working in communities is a passion and a great way to give back what I have been so fortunate to receive.”

“Exercise is King. Nutrition is Queen. Put them together and you have a Kingdom.”
– Jack Lalanne

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Greta Hollis

BSc. (Nutrition and Dietetics) / Accredited Practising Dietitian (APD) / Founder of Nutrition + U


Greta is an Accredited Practicing Dietitian with over 9 years experience. The founder of Nutrition + U, Greta believes maximal performance can be achieved when individualized nutrition plans and exercise habits work in unison. In addition to seeing individual clients, she provides health and nutrition seminars to sports groups, corporate bodies and other health professionals. Alongside her private practice, Greta also works in the clinical hospital setting. Passionate about using innovative approaches to dietetics consultancy, she provides clients with a trusted source of nutrition advice and promotes Accredited Practicing Dietitians as the leading experts in nutrition information.

Coming Soon

Lance Hurdle

SMS Trainer

Coming soon…